With all of the new technology emerging nowadays, it can be tough to keep track of how content marketing is changing without a little help. New things like voice and AI chat are transforming the landscape of content marketing, which is why WSI Marketing Upside has collected a few of the leading trends for the coming year.

As one of the leading Atlanta digital marketing firms, we’ve helped hundreds of clients remain on the cutting-edge with innovative content marketing strategies. Here are a few emerging trends to monitor in 2019.

Smart Speakers

It seems like nearly every home has an Alexa in the home or another type of smart voice technology to make their lives a little easier. Businesses can capitalize on this by ensuring any smart speakers have access to their basic business listing (address, phone number, etc.). Doing so will keep you visible with technology like the Amazon Echo, Google Home Max, and Sonos One.

Chatbots

A chatbot is a lot like the person greeting you at the front of your favorite retail store when you enter, asking how they can help you. But that’s not all they can do: chatbots are also programmed to collect data from customers, sell and promote products, and provide personalized marketing services.

Integrated Marketing Campaigns

One of the best ways to expand your reach is to create an integrated marketing campaign that takes advantage of the various tools at your disposal. However, part of planning a targeted marketing campaign is investing in the areas you know will give you the most bang for your buck. When creating an integrated marketing strategy, be sure you don’t spread your resources too thin across so many platforms that you don’t make an impact.

Diversified Content Marketing

Digital content marketing is all about connecting with as many people in your audience as possible. Nowadays, there’s more to marketing than blog writing and keywords. Video platforms, AI chat and voice technology calls for new content strategies, so remain at the forefront by incorporating these best practices into your marketing plan. Doing so will expand your digital footprint and get in touch with potential clients you might never have connected with otherwise.

Continued Social Media Marketing

Social media is likely always going to be part of the content marketing arena in some way, shape or form. These days, many are moving to different social media platforms, such as Instagram and Snapchat to connect and share stories. The coming year may be the time to stop focusing on Facebook and Twitter and move your PPC and other resources to more popular social platforms.

Your Atlanta digital marketing expert

Do you want to learn more about how to create a digital marketing plan for the coming year? WSI Marketing Upside would love to help you develop a strategy for success. Contact us today to speak to one of our team members.

About the Author

Todd McCarty, WSI, has over 25 years of experience in Marketing and has worked for some of Atlanta’s leading companies in marketing leadership roles.