Paid Search Advertising
Using Paid Search, we can identify people who are looking for your products or services and immediately connect them with your business.
When you know the intent of someone searching the Internet, you have an opportunity to provide the exact information they need to influence a decision. For example, if someone types the search phrase “price of an iPhone” into Google, we have a good sense of what their expectations are in terms of content and intent.
“Never let your ads write checks that your website can’t cash.”
– Avinash Kaushik
Paid Search allows companies to instantly switch lead generation (or sales) on or off while providing granular control over marketing performance. This becomes increasingly important when you provide time-sensitive offers like event promotion or restaurant promotions.
Thanks to advances in marketing technology, we now have the ability to target your customers on multiple dimensions from time, device and location to previous search behavior. Leveraging Paid Search gives you instant access to your ideal customers.