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Building the SEO foundation

Before we get started discussing your search engine marketing campaigns, we begin by ensuring your firm’s website is designed to capitalize on the new flows of traffic our SEO will bring. We will use the latest in conversion-focused web design best practices to maximize returns and ensure visitors take action instead of disappearing from your site quickly.

By harnessing the latest techniques and using hands-on management services, you can maximize your return on investment in search engine optimization (SEO). SEO is now a complex and layered marketplace, meaning Atlanta companies require consultant-based strategies that blend mobile SEO, local SEO and traditional SEO to appeal to their target demographic.

Adapting to a constantly changing market

Years ago when you needed a particular service, what did you do? You looked in the Yellow Pages, right? The inception of Google has changed that and now your business has to have a solid digital footprint and well optimized website to attract customers.

Did you know Google changes their algorithms 500 times per year to improve the experience of those using their platform?. To remain competitive in this marketplace, your business needs proven techniques that withstand the ebbs and flows of the shifting algorithms. We can help with this process. We use Adaptive SEO practices to enhance your site’s visibility in “organic” web searches that adapt to the changing algorithms to drive targeted traffic to your site.

The benefits of a dynamic SEO strategy include:

  • Providing the foundation for buyers to find your business online
  • Improved visibility in search engines for keywords and terms that will drive qualified traffic to your business
  • Ensuring that your website follows “technical” best practices to be “indexed” or found by search engines to drive more traffic and leads

It’s clear that SEO has a key role to play within a comprehensive digital marketing strategy. The SEO environment might continue to change, and new channels might develop over time, but you know your customers are using search engines, so your business needs to meet them there.

Begin refining your approach to SEO today. Book a consultation with a WSI Marketing Upside digital marketing expert.


Get in touch and learn how WSI can help your business.