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Competitor Analysis

Understanding what your competition is doing and tracking their moves in the marketplace is an essential part of staying relevant. By analyzing your competition you can understand their best practices and also try to avoid their mistakes. We view competitor analysis as an ongoing process of monitoring the competition and we employ tools that allow us to monitor changes in their online presence.

Would you like to know if your competitor’s traffic is increasing or decreasing? Want to know what keywords are attracting visitors to their website? While this type of data may sound out of reach, with the right technology it can be accessible to any business.

Here are other benefits:
  • Use data to better understand your strengths, weaknesses and opportunities
  • Compare your search engine optimization strategy to your competitors
  • Compare your social media presence to your competitors
  • Understand what technology your competitors are using on their website such as marketing automation
Get in touch and learn how WSI can help your business.