404-219-7056Content Marketing
Boost Your Digital Footprint with Targeted Content Marketing
Content is most effective when you present it as a story, a story for a specific audience, with a specific problem, at an exact stage of the buyer’s journey. We can help turn your content into a personalized story that addresses your customer’s pain points.
Content writing that connects
WSI Marketing Upside helps you build a profile of your ideal customer and then crafts content that informs them when they are actively looking for solutions. We offer content marketing that fits with your search engine optimization (SEO) strategy, disseminating key messaging and driving visibility for your business.
Create content your audience wants
Each element of our content generation process takes into account the stage of your target customer in the buying cycle. We deliver content to help your customer at that specific moment, whether it’s to comparison shop or make a buying decision.
Create content leveraging keyword data
Your audience wants to connect with a company who understands them. Data is instrumental to understand what content is resonating in the market. Through data analysis we can deliver relevant content that keeps your qualified leads moving towards the conversion stage.
Did You Know?
Telling your story isn’t just something you should do, if you get the time. Content marketing works, and here are some stats to back it up:
Content marketing gets three times more leads than paid search advertising
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep
55% of marketers say blog content creation is their top inbound marketing priority
96% of B2B buyers want content with more input from industry thought leaders
