Think of content marketing as your company’s thought leadership bullhorn. It’s the mechanism by which your brand can stand atop a mountain, stand out from the rest and broadcast your message to your target audience. Unlike social media marketing the effort or energy takes place primarily on your website in the form of your blog. With content marketing it is crucial that you understand your ideal customer profile or persona. How will you be able to write helpful content for them if you don’t understand their needs and challenges? A good content marketing plan focuses on helping your target audience and not hyping your own products and services. Also a good content marketing strategy starts with a solid keyword strategy to help you with search engine optimization.
Content marketing is instrumental in establishing your brands reputation. After all, your reputation precedes you and it’s important to earn your prospect’s trust if you expect them to purchase from you or spread the word about your business.
Here are some other benefits:
- Create informed buyers and help them on their journey to buy products and services
- Become a trusted and insightful resource
- Introduce your brand to new and unexpected customers
- Strengthen our place as the market authority in your niche