Chances are, your everyday business functions wouldn’t be the same without email, right? Email is essential today for businesses, but not every business is approaching customer facing emails with the proper mindset. Email marketing is highly dependent on segmenting your audience. If your database contains many different types of buyers or buyer personas, you want to make sure that you are speaking to them with relevant information. If you are blasting out the same message to your entire database, then chances are yourmessage isn’t going to resonate with everyone the same way and you are not going to see good click through rates and conversions.
Are you still emailing out a newsletter to your customers? Are you spending a lot of time developing newsletter content for your emails, but not posting that content to your blog and your website? If so, you are missing an opportunity to improve your search engine visibility using search engine optimization. We strongly recommend that your content marketing efforts are integrated with your email marketing efforts so that you can position yourself as a thought leader with your customer base. Implementing a customized email marketing strategy from WSI means your campaigns immediately become more appealing to recipients.
Here are some other benefits:
- Promote special offers to the right audience at the right time.
- Deepen existing customer relationships.
- Position yourself as an expert in your niche
- Build the trust essential to taking prospects to the next level