Persona Development

Understanding your ideal customer profile is one of the keys to business success. It is important for your entire company to use a common definition of your customer. Building out customer personas are the perfect way to drive alignment around your customer.

Ask the right questions

To make the transition from being product-oriented to customer-oriented, it is essential that you understand your ideal customer profile or buyer persona. If you understand their challenges, needs and methods of consuming information, you will position yourself as a leader in your niche.

Analyze the data

Go through your database to determine trends about your past and current customers, such as how long it takes them to buy, how much information they can consume, and their preferred methods of communication.

Use your sales team

Gather feedback from your sales team about your company’s top leads in order to understand them better. What motivates them, what are they looking for, what problems are they looking to solve? These answers will help you further develop your personas.

Did You Know?

Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their
entire marketing process. Some interesting statistics that reveal the importance of buyer personas:

2-5x

Using buyer personas made websites 2-5x more effective and easier to use

2x

Companies who exceed revenue and lead goals are 2x as likely to use personas

900%

Using buyer personas increased the length of web visits by 900%!

7x

High-performing organizations are 7x as likely to have updated their personas in the past 6 months

We do more than just Buyer Persona Development

Outlining your buyer personas is just one component of your digital marketing strategy. It’s a great start, but if you want to see results from your digital efforts, you need to incorporate your buyer personas into all aspects of your digital marketing strategy.

EXPLORE OUR FULL SUITE OF ATLANTA DIGITAL MARKETING SERVICES

Build Brand Awareness

Get found by your ideal customers and build more awareness about your services.

EXPAND YOUR REACH

Drive More Leads and Sales

Generate quality leads that are more likely to become your customers.

GET MORE LEADS

Grow Your Online Reputation

Turn your customers into brand loyalists and raving fans.

GROW YOUR FANBASE

Improve an Ineffective Website

Transform your website into a revenue driver for your business.

UPDATE YOUR SITE

Speak with a WSI Expert today

Leave your contact details, and our Owner Todd McCarty will follow-up in less than 24 hours and arrange a time that works best for you to have a quick discussion.

Todd has over 25 years of experience Marketing and has worked for some of Atlanta’s leading companies in marketing leadership roles.

We look forward to chatting!

Let's talk buyer personas

© 2023 WSI. All rights reserved. WSI ICE and WSI IM are registered trademarks of RAM. Privacy Policy and Cookie Policy. Each WSI Franchise is an independently owned and operated business. | Built and Powered by WSI