Responsive Website Design
Responsive Website Design (RWD) is a fancy way of saying that a website has been designed to display legibly on any size screen. Have you ever been to a site that had a horizontal scroll bar? Or, have you ever been to a site on your phone that you had to zoom in on with your mobile device? If so, these sites are examples of sites that have not been built with responsive web design techniques.
Having a responsive website today is essential because according to Google 57% of searches today are conducted on a mobile device. Based on this data, Google rewards sites that are built utilizing responsive web design by rating them higher on search engine results for providing a better experience to users or customers. Having a responsive website allows your company to be found easier by people searching the internet every day for your services and it is one of the cornerstones for
search engine optimization or SEO.
Getting people to your website is only half the battle. At the center of your digital marketing strategy, you need your website to be built for conversions. What are conversions? Conversions are the actions that you want your visitors to take once they arrive at your website. These actions could be things like filling out a lead or contact form, signing up for a newsletter, requesting a quote, downloading a piece of high value content, clicking on your phone number to call you from a mobile device or buying your product. No matter what conversions you are trying to drive, our goal is to help you maximize those conversions and track them so that you will view your marketing investment as an investment and not an expense.
Here are some other benefits:
- Meet the expectations of current customers
- Attract and impress new web visitors and build your reputation
- Enhance the user experience on your digital properties
- Establish your company as a forward-thinking industry leader