Social Media Marketing
Social Media marketing is an invaluable platform to boost your brand reputation and accessibility to customers and prospects. The difference between social media marketing and content marketing is that all the effort or energy for social media marketing takes place on the social channel (i.e. Facebook, LinkedIn, Twitter, etc..) and it could involve engaging posts or advertising. Think of social media marketing as your podium to show the masses what you are all about and also carry on a two way dialogue. Yes, social media does involve a steady and eloquent stream of content to foster a connection between brand and customer, but it is so much more than that.
Here are some other benefits:
- An overall stronger relationship with your customers to drive retention
- Customer loyalty and advocacy of your brand
- Command over your brand’s public reputation and an improvement in brand visibility
- Creating new channels to generate leads and drive traffic to your site