404-219-7056Google Analytics Audit
Are you completely perplexed by Google Analytics? When you look at all the numbers on the screen are you unsure of what’s important and where to find valuable insights?
What is Google Analytics?
Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. It helps you look at data about your users before they visit your website and data about your users when they visit your website.
Why should you audit your Google Analytics?
If this free tool is not set up correctly it won’t help you understand how visitors are interacting with your website. If your website is an eCommerce site, then it is even more important to make sure that everything is working as it should.
What are the most common errors found?
The biggest mistake we see is not having proper goals set up to track conversions and important actions on your website. Also, many people don’t filter out “junk or internal employee” traffic by mistake so the data can be misleading. Another company mistake is not enabling your demographics or connecting Google Search Console. If you don’t use Google Search Console this free tool can help you understand what keywords and phrases are driving traffic to your site and where you are missing out.
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