Touch Point Audit

Touch Point Audit or Supersized Secret Shopper Program

Do you feel like something is standing in the way of your company growth, but you can’t put your finger on it? Our Touch Point Audit can help.

What is a touch point audit?

Think of it like a “supersized” secret shopper program. It is meant to identify all the conversion (sales) barriers that exist on your buyer’s journey (online and offline). Touch points include the mobile and desktop versions of your website plus your customer service email, automated emails, chat, phone support, product shipping and return policies, product packaging and more. The ultimate goal is to ensure that every interaction your visitor has with your organization is smooth as a baby’s bottom and improves their desire to engage with and buy from your company.

How do we analyze your visitor’s experience and determine gaps?

We look for gaps in technology and engagement including your web analytics, voice of customer technology, upstream traffic acquisition campaigns, website user experience, landing pages, site abandonment, guarantees and other policies, missing or inadequate pieces of your marketing technology stack. We go through everything with a fine too comb and look for misalignment of user intent and engagement. We will even look closing at error and exception handling on your website to try and break the system.

What are the deliverables and how many meetings will it take?

A touch point audit typically takes 4 to 8 weeks and includes some key milestones regarding. The action plan will offer high-level recommendations for setting your conversion strategy in motion while prioritizing the highest value activities to ensure that you have both a tactical and strategic track. We’ll also focus on short term quick wins and quantify the economic impact and rally support internally. Finally, we’ll make recommendations on additional conversion-enhancing tools and technologies that you can deploy.

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We can help you improve your conversion rate

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Strategic Wire
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Website Conversion
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We do more than just Strategic Wire Frames

Leveraging best practices of conversion rate optimization to complete a touch point audit of your buyer’s journey is only one component of your digital marketing strategy. You wouldn’t try building a house without a full list of materials; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond touch point audits and conversion rate optimization.

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Speak with WSI Marketing Upside Today

Leave your contact details, and our Owner Todd McCarty will follow-up in less than 24 hours and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

Todd has over 25 years of Marketing Experience and has worked for some of Atlanta’s leading companies in marketing leadership roles.

Let’s talk about a touch point audit

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