404-219-7056Analytics and Reporting
Web analytics are a way to measure the investment that you made in your marketing plan. We’ll help you understand who’s coming to your site, how often they visit, and how they got there, so you can in turn understand your Marketing ROI.
Comprehensive data to understand your impact
Our goal is to understand your growth and marketing objectives and measure the results. In the digital world, this measurement starts with your web analytics tool and builds with other tools such as social and marketing automation.
Analytics work behind the scenes
Analyzing your data will help you detect and fix problems on your site during your campaign before it is too late. Tracking performance over time and uncovering patterns of success and fluctuations are crucial to optimizing performance.
Full-stack analytics keep you from missing opportunities
Measuring results and fully utilizing the data will help you know if you marketing efforts are working and how they can be improved to maximize your return on investment.
Did You Know?
Unless your marketing campaign decisions are driven by data, you’re just guessing. Here are some stats
related to analytics and reporting that might make you think twice about the importance of data:
Companies who adopt data-driven marketing are six times more likely to be profitable year-over-year
67% of marketers believe speed to action is a primary benefit of using marketing analytics
46% of marketers acknowledge that proving marketing ROI is the greatest challenge they face in the boardroom
90% of US marketers segment data to better target and engage customers
